Applied behavioral research
Human behavior isn't guessed. It's measured.
ICSCB combines public opinion surveys, applied biometrics, and latent signal analysis to produce authentic understanding — not predictions, but rigorous observation.
What we do
Corpus & Signals
We monitor large public discourse corpora and extract latent behavioral signals — patterns that don't appear in statements, but exist in the structure of language.
Applied biometrics
Eye-tracking, GSR, and facial expression analysis to measure what happens below the threshold of awareness — in advertising, UX, and product testing.
Direct observation
The Behavioral Mirror — a self-knowledge tool that applies facial mapping to offer an orientational reading of character and present-moment state.
Open the Mirror →Research & Publications
What we publish
The Mobilization Signal: How Civic Activation Appears in the Behavioral Corpus
Signal csig_0033 (civic mobilization) exceeded the high-intensity threshold in June 2026. ICSCB's analysis examines the internal structure of the signal: what observable behaviors define it, where its persistence comes from, and what window of opportunity it opens for institutional and editorial communication.
Read articleThe Language of Punishment: The Need for Moral Order in Public Discourse
Read articleICSCB Behavioral Barometer
Monthly monitoring of latent behavioral signals from public discourse — comparative analysis by topic and institutional actors.
Free tool
Behavioral Mirror
Using the same facial mapping technology used in applied biometric research, the Mirror identifies character tendencies and offers starting points for personal practice. Free, anonymous, no data stored.
Orientational tool, not a diagnosis. Local processing — zero data stored.
What we offer
Research services
Surveys & Public Opinion
Representative quantitative research at national or regional level, with CAWI/CATI methodology and ESOMAR compliance.
Biometrics & Neuromarketing
Eye-tracking (Tobii Pro), GSR, and micro-expression analysis for testing advertising, packaging, and product experiences.
UX Research & Testing
User testing (moderated/unmoderated), card sorting, tree testing, and heuristic audits for digital products.
Behavioral Signal Analysis
Monitoring public discourse through the Calypso platform for detecting latent behavioral patterns.
ICSCB in numbers
Do you have a research project?
We discuss objectives, target audience, and the right methodology. We respond within 48 hours.